Our Privacy Policy

Or in other words, when we collect your information, what information we collect, why we collect your information, and what we do with it.

Your support means the absolute world to us, so when you trust us with your information, we won't do anything to break that trust.  So we can be absolutely transparent, here's our privacy policy, in plain English, with no flannel, because that's how we prefer things too.


We'll start with the "when".  We collect your data when:

1). you sign up to our newsletter.

2). you contact us with an enquiry.

3).  you place an order with us.


What information we collect, and why,  depends on why you're giving it to us.

When you add your name to our VIP list, we collect your email address, nothing else.  That's so we can email you with news, first looks, exclusive offers etc.  And we promise not to bombard you with spammy emails - we hate that schizzle just as much as you do.  So you'll just hear from us when we have some news to share.

When you contact us with an enquiry, we collect your name and email address, so that we can answer that enquiry.  If you'd rather be contacted by a phone call or text, you can give us your phone number too, if you'd like.  We only keep this information to help you with your enquiry, we don't use it for any other purposes.  

When you place an order with us we collect your email address, your name and address, (and a postal address if it's different to your billing address, and your phone number.  This is so we can process and send your order.  Your email and/or telephone number is so we can contact you with progress reports or any queries about your order.  We don't collect any of your financial details - we use independant payment gateways, and they don't share any of your financial information with us, they just tell us you've paid!

If you order horsehair jewellery, we collect a few details about your horse too. - name, colour etc.  This is purely to process your order.  There is an option to add details about your horse to be shared on social media, but you don't have to share that information if you don't wish to, it is entirely optional and won't affect how your order is processed in any way.

We don't share your information with anyone else.

Your information is securely stored.  When we collect your email address to send you our newsletter, we keep it for as long as you wish to receive those newsletters.  You can withdraw your consent at any time, by unsubscribing.  There is an unsubscribe link at the bottom of every newsletter, or you can drop us an email asking to unsubscribe, whereupon we erase your details from our database.  

If we have your contact details to answer a query, we dispose of them by incineration as soon as we've resolved your query.

We keep details of orders for seven years, to comply with HMRC guidelines.  When we destroy those records, we do so by incineration.

Under UK data protection law, you have rights, including the right to ask us what information we hold about you, and also to ask us to erase or dispose of your data at any time.  You can do this by emailing us ([email protected]) or contacting us by telephone (07823 324856). 

If you do have any concerns about how we are using your information, you can make a complaint to us, by email ([email protected]) or telephone (07823 324856).

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk


9 November 2022.